REID,David A. and PLANK, Richard E.
The Encyclopedia of Strategic Marketing Management: Business Marketing Research: Volume 2 - Mumbai Jaico Publishing House 2005 - xxi,; 283p.
8179923916
Encyclopedia--Marketing
HF1001.E52
The Encyclopedia of Strategic Marketing Management: Business Marketing Research: Volume 2 - Mumbai Jaico Publishing House 2005 - xxi,; 283p.
8179923916
Encyclopedia--Marketing
HF1001.E52