The Encyclopedia of Strategic Marketing Management: New Product Development: Volume 4 (Record no. 1147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00464nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160531b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8179923916 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Michael Z. Brooke and William Ronald Mills |
| 245 ## - TITLE STATEMENT | |
| Title | The Encyclopedia of Strategic Marketing Management: New Product Development: Volume 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai |
| Name of publisher | Jaico Publishing House |
| Date of publication | 2005 |
| 300 ## - COLLATION | |
| Pagination | xxiv,;219p. |
| 650 ## - TRACINGS | |
| Main Subject | Encyclopedia |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Reference |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1001.E52 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Accen. No. | Koha item type |
|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 31.05.2016 | HF1001.E52 | 00575 | Reference |