| 000 -LEADER |
|---|
| fixed length control field |
00499nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160531b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8179923916 |
| 100 ## - MAIN ENTRY--AUTHOR |
|---|
| Author |
Robert E. Linneman and John L. Stanton |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The Encyclopedia of Strategic Marketing Management: Marketing Planning in a Total Quality Environment: Volume 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Mumbai |
| Name of publisher |
Jaico Publishing House |
| Date of publication |
2005 |
| 300 ## - COLLATION |
|---|
| Pagination |
xvii,;464p. |
| 650 ## - TRACINGS |
|---|
| Main Subject |
Encyclopedia |
| Subdivision (1st) |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Reference |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1001.E52 |
