| 000 -LEADER |
|---|
| fixed length control field |
00441nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170331b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
039587050X |
| 100 ## - MAIN ENTRY--AUTHOR |
|---|
| Author |
ANDERSON, Carol H. and VINCZE, Julian W. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic Marketing Management: Meeting the Global Marketing Challenge |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York |
| Name of publisher |
Houghton Mifflin |
| Date of publication |
2000 |
| 300 ## - COLLATION |
|---|
| Pagination |
vii,; 475p. |
| 650 ## - TRACINGS |
|---|
| Main Subject |
Commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13.A53 |
