| 000 -LEADER |
|---|
| fixed length control field |
00407nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160307b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
073520179 |
| 100 ## - MAIN ENTRY--AUTHOR |
|---|
| Author |
KOTLER,Philip and Paul Bloom |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Professional Services, |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
USA |
| Name of publisher |
Prentice Hall |
| Date of publication |
2002 |
| 300 ## - COLLATION |
|---|
| Pagination |
ix;422p |
| 650 ## - TRACINGS |
|---|
| Main Subject |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD80.38.A1K.67 |
