| 000 -LEADER |
|---|
| fixed length control field |
00457nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160308b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
072833718 |
| 100 ## - MAIN ENTRY--AUTHOR |
|---|
| Author |
CATEORA,Philip R.and Graham John L. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International Marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Thirteenth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London |
| Name of publisher |
McGrawHill |
| Date of publication |
2005 |
| 300 ## - COLLATION |
|---|
| Pagination |
xxxiii,; 697p. |
| 650 ## - TRACINGS |
|---|
| Main Subject |
Export Marketing |
| Subdivision (1st) |
International Business Enterprises |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416.C375 |
