| 000 -LEADER |
|---|
| fixed length control field |
00411nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160308b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780071105859 |
| 100 ## - MAIN ENTRY--AUTHOR |
|---|
| Author |
WILLIAMS, O. Bearden et al |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing: Principles and perspective |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York |
| Name of publisher |
McGraw Hill |
| Date of publication |
2007 |
| 300 ## - COLLATION |
|---|
| Pagination |
xi; 588p |
| 650 ## - TRACINGS |
|---|
| Main Subject |
marketting |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1B.4155 |
