Principles of Marketing (Record no. 252)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00391nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160308b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273711568 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | KOTLER, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | upper saddle River |
| Name of publisher | Pearson |
| Date of publication | 208 |
| 300 ## - COLLATION | |
| Pagination | xxxv; 1020p |
| 650 ## - TRACINGS | |
| Main Subject | marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.K.6314 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Accen. No. | Koha item type |
|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 21.06.2016 | HF5415.K.6314 | 00597 | Books | ||
| Main Library | Main Library | 21.06.2016 | HF5415.K.6314 | 00808 | Books | ||
| Main Library | Main Library | 21.06.2016 | HF5415.K.6314 | 00807 | Books | ||
| Main Library | Main Library | 21.06.2016 | HF5415.K.6314 | 01440 | Books |