International Marketing: Strategy, Planning Market Entry & Implementation (Record no. 2963)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00434nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170630b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 07494227226 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | BENNETT, Roger |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing: Strategy, Planning Market Entry & Implementation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Kogan Page |
| Date of publication | 1998 |
| 300 ## - COLLATION | |
| Pagination | 384p. |
| 650 ## - TRACINGS | |
| Main Subject | Commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.B46 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Accen. No. | Koha item type |
|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 30.06.2017 | HF1416.B46 | 04289 | Books |