Marketing Management (Record no. 3290)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170920b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070489718 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | GUILTINAN, Joseph P. and PAUL, Gordon W |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | Strategies and Programs |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Mcgraw-Hill inc |
| Date of publication | 1994 |
| 300 ## - COLLATION | |
| Pagination | xvi,;479p. |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (1st) | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.G85 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Accen. No. | Koha item type |
|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 20.09.2017 | HF5415.13.G85 | 04308 | Books |