Contemporary Advertising (Record no. 335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160310b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073529912 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | williams F. Arens |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw Hill |
| Date of publication | 2008 |
| 300 ## - COLLATION | |
| Pagination | xi; 712p |
| 650 ## - TRACINGS | |
| Main Subject | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821.B62 |
| Item number | 01212 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Accen. No. | Koha item type |
|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 10.03.2016 | HF5821.B62 01212 | 01212 | Books |