| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170927b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0071162003 |
| 100 ## - MAIN ENTRY--AUTHOR |
|---|
| Author |
DWYER, F. Robert and TANNER, John F. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Business Marketing |
| Remainder of title |
Connecting Strategy, Relationships and Learning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston |
| Name of publisher |
Irwin Mcgraw-hill |
| Date of publication |
1999 |
| 300 ## - COLLATION |
|---|
| Pagination |
xxix,;670p. |
| 650 ## - TRACINGS |
|---|
| Main Subject |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.D89 |
