e-Marketing: Improving Marketing Effectiveness in a Digital World (Record no. 4858)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180521b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273644270 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | MCDONALD, Malcolm |
| 245 ## - TITLE STATEMENT | |
| Title | e-Marketing: Improving Marketing Effectiveness in a Digital World |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Pearson Education Limited |
| Date of publication | 1999 |
| 300 ## - COLLATION | |
| Pagination | xv,; 163p. |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (1st) | e-Marketing |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | WILSON, Hugh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.I265.M33 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Accen. No. | Koha item type |
|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 22.05.2018 | HF5415.I265.M33 | 04231 | Books |