| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190926b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781292262062 |
| 100 ## - MAIN ENTRY--AUTHOR |
|---|
| Author |
MORIARTY, Sandra |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising & IMC: Principles & Practice |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eleventh Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Harlow |
| Name of publisher |
Pearson |
| Date of publication |
2019 |
| 300 ## - COLLATION |
|---|
| Pagination |
664p. |
| 650 ## - TRACINGS |
|---|
| Main Subject |
Advertising |
| 700 ## - ADDITIONAL AUTHOR |
|---|
| Additional Author |
MITCHELL, Nancy, WOOD, Charles and WELLS, William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823.M67 |
