Advertising: Planning and Implementation (Record no. 6345)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00444nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210903b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120329737 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | SHARMA, Sangeeta |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: Planning and Implementation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | PHI Learning Private Limited |
| Date of publication | 2019 |
| 300 ## - COLLATION | |
| Pagination | xviii,; 478p. |
| 650 ## - TRACINGS | |
| Main Subject | Advertising |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | SINGH, Raghuvir |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823.S53 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Accen. No. | Koha item type |
|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 03.09.2021 | HF5823.S53 | 07525 | Books |