THE INFLUENCE OF OVER-THE-COUNTER TELEVISION ADVERTISEMENT ON CUSTOMER PURCHASING HABITS IN LAGOS METROPOLIS (Record no. 6499)
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| fixed length control field | 01547nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211101b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | THOMAS OLUWATOMISIN |
| 245 ## - TITLE STATEMENT | |
| Title | THE INFLUENCE OF OVER-THE-COUNTER TELEVISION ADVERTISEMENT ON CUSTOMER PURCHASING HABITS IN LAGOS METROPOLIS |
| 250 ## - SUPERVISOR | |
| Supervisor | DR KENNETH UDEH |
| 260 ## - IMPRINT | |
| Place of publication | Ibafo |
| Department (College) | Mass Communication |
| Date of publication | 2021 |
| 300 ## - COLLATION | |
| Pagination | ix,; 50p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Television commercials are well-known for using persuasion tactics on customers' purchasing desires. The study was on the influence of Over-the-counter Drug television advertisements on customer purchasing habits in Lagos metropolis. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review and the theoretical framework. The theory used in the research is the consumer behaviour theory. The researcher made use of the survey design and Focus group discussion to gather necessary information .The population was 313333 and the sample size was 400 according to Taro Yamane online calculator. The Simple random sampling and purposive sampling was used to gather information, the researcher applied self-administered questionnaire to obtain primary data. The study's findings demonstrate that majority of responders and discussants can understand the specifics of the advertisement. Finally some findings, limitations, recommendations, conclusions and suggestions were written in this paper. |
| 650 ## - TRACINGS | |
| Main Subject | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Students Thesis |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Accen. No. | Koha item type |
|---|---|---|---|---|---|---|
| Main Library | Main Library | 01.11.2021 | 17020601012 | Students Thesis |