| Summary, etc |
This study aims to compare the use of Pidgin English and British English in news programs on radio and its influence on audience preference among Computer Village traders. The specific objectives were to ascertain the languages through which news programs are disseminated to the traders, determine the preferred news program language among traders and identify the factors responsible for their language preference. The population of this study consisted of 381 Computer Village Traders was drawn using the Taro Yamen formula, and 378 questionnaires were collected during the data collection process. The instrument used for data collection was a questionnaire, containing items specifically designed to measure the variables related to the research objectives. The questionnaire emphasized voluntary participation and confidentiality of responses. The data collected through the questionnaire were coded and entered into the SPSS (Statistical Package for Social Sciences) for analysis. Descriptive statistics, such as mean, frequency, and percentage, were computed to analyze the study variables. The information gathered from the questionnaire was analyzed using frequency tables and percentages, as these statistical tools are appropriate for breaking down and interpreting the data. The study findings revealed the prevalence of both Pidgin English and British English in news programs targeted at Computer Village traders. It was observed that traders exhibited a preference for Pidgin English over British English and factors such as familiarity, comfort, and cultural background influenced their language preference. In conclusion, this study sheds light on the language dynamics of news programs on radio and its impact on audience preference among Computer Village traders. The findings provide insights into language preferences and factors influencing them, which can be valuable for media practitioners and marketers aiming to tailor content to specific audience segments. Keywords: Pidgin English, British English, News Programs, Radio, Audience Preference |
