EFFECTIVENESS OF REACTIVE PR STRATEGIES AS MEANS OF RESOLVING BRAND CONTROVERSY: A STUDY OF LA CASERA. (Record no. 8617)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250709b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | SOTIN, SEWANU IYANUOLUWA |
| 245 ## - TITLE STATEMENT | |
| Title | EFFECTIVENESS OF REACTIVE PR STRATEGIES AS MEANS OF RESOLVING BRAND CONTROVERSY: A STUDY OF LA CASERA. |
| 250 ## - SUPERVISOR | |
| Supervisor | Dr. Maduka Nwambam |
| 260 ## - IMPRINT | |
| Place of publication | Mountain Top University |
| Department (College) | Mass Communication |
| Date of publication | July, 2024 |
| 300 ## - COLLATION | |
| Pagination | 60p |
| 650 ## - TRACINGS | |
| Main Subject | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Students Thesis |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Accen. No. | Koha item type |
|---|---|---|---|---|---|---|
| Main Library | Main Library | 09.07.2025 | 21020601003 | Students Thesis |