| 000 -LEADER |
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| fixed length control field |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| 100 ## - MAIN ENTRY--AUTHOR |
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| Author |
BELLO MOFIYINFOLUWA ENOCH |
| 245 ## - TITLE STATEMENT |
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| Title |
ASSESSMENT OF ZENITH BANK’S PUBLIC RELATIONS STRATEGIES AS AN EFFECTIVE TOOL IN MAINTAINING CUSTOMER PATRONAGE AND LOYALTY |
| 250 ## - SUPERVISOR |
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| Supervisor |
Dr. C. N. Njoku |
| 260 ## - IMPRINT |
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| Place of publication |
Mountain Top University |
| Department (College) |
Mass Communication |
| Date of publication |
July, 2024 |
| 300 ## - COLLATION |
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| Pagination |
62p |
| 650 ## - TRACINGS |
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| Main Subject |
Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Students Thesis |
