| 000 -LEADER |
|---|
| fixed length control field |
00465nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160506b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789814575119 |
| 100 ## - MAIN ENTRY--AUTHOR |
|---|
| Author |
BELCH, George, E Et BELCH Michael. A |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertiding and Promotion An Integrated Marketing Communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Singapore |
| Name of publisher |
Mc Graw Hill Education |
| Date of publication |
2015 |
| 300 ## - COLLATION |
|---|
| Pagination |
xxxvi, 842p. |
| 650 ## - TRACINGS |
|---|
| Main Subject |
Marketing |
| Subdivision (1st) |
Advertising and Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
hf5415.12 |
