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Marketing

By: KERVIN, Roger A., Hartley Steven W, Berkowitz Eric N. and Rudelius WilliamMaterial type: TextTextPublisher: New York McGraw Hill 2006Edition: Eighth EditionDescription: xiv,; 733pISBN: 9780071116084Subject(s): MarketingLOC classification: HF5415.M.29474
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HF5415.M.29474 (Browse shelf) Available 00772
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HF5415.K.6314 Principles of Marketing HF5429.L.4828 Retailing Management HF5429.L.4828 Retailing Management HF5415.M.29474 Marketing HF5415.G.675 Marketing HF5415.123.E.33 Marketing Communications HF5415.32.B.52 Consumer Behavior

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