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Marketing Metrics 50+ Metrics Every Executive Should Master

By: FARRIS, Paul W. et al Material type: Text

TextPublisher: new Jersey Wharton School Publishing 2006Description: xvi,;359pISBN: 0131873709Subject(s): MarketingLOC classification: HF5415.2.F37

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Current location	Call number	Status	Date due	Barcode	Item holds
Main Library	HF5415.2.F37 (Browse shelf)	Available		04124

Total holds: 0

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Previous	HF5415.13 W66 The marketing Plan: A handbook	HF5415.16M33 The Marketing Audit	HF5415.18.S87 People marketing & business	HF5415.2.F37 Marketing Metrics	HF5415.2.K56 Marketing Research: An Applied Approach	HF5415.2.K86 Essentials of Marketing Research	HF5415.2.K86 Essentials of Marketing Research	Next

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