The Marketing Audit Translating Marketing Theory into Practice

By: MCDONALD, Malcolm and LEPPARD, JohnMaterial type: TextTextPublisher: Oxford Butterworth- Heinemann Ltd 1991Description: vii,;268.pISBN: 0750600896Subject(s): MarketingLOC classification: HF5415.16M33
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HF5415.16M33 (Browse shelf) Available 04400
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