Mountain Top University Library

This is a study on reality TV show viewership and its effects on moral value perceptions among youths, using Big Brother Nigeria as a case study. The main objectives of the study is to identify the elements of reality tv shows that are perceived as having effects on moral values and to know what really motivates youths to vote during shows. The study adopted the survey methodology and used questionnaires as its data gathering instrument. A sample of 397 was selected among undergraduates of the University of Lagos and a response rate of 76% was achieved with 300 respondents. The data obtained was analysed and findings show that respondents have a positive view of Big Brother Nigeria, perceiving it as not having negative effects on their favourite housemates emerge as the winner. The study recommends that the organisers of the show should be more creative in scripting and professionalism and put in place better regulatory mechanism to guide operations so as to prevent indecency. Organisers should also encourage housemates to portray good morals.