TY  - BOOK
AU  - Jerry P. Miller
TI  - The Encyclopedia of Strategic Marketing Management: Strategic Competitive Intelligence in the Digital Age: Volume 6
SN  - 8179923916
AV  - HF1001.E52 
PY  - 2005///
CY  - Mumbai 
PB  - Jaico Publishing House
KW  - Strategies- Encyclopedia
ER  -