Paul A. Herbig <br/><br/>
The Encyclopedia of Strategic Marketing Management:Cross-Cultural Marketing: Volume 10 

 - Mumbai   Jaico Publishing House  2005 
 - 375p. 
<br/><br/><label>ISBN: </label>8179923916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Encyclopedia 
<br/><br/><label>LC Class. No.: </label>HF1001.E52