TY  - BOOK
AU  - REID,David A. and PLANK, Richard E.
TI  - The Encyclopedia of Strategic Marketing Management: Business Marketing Research: Volume 2
SN  - 8179923916
AV  - HF1001.E52 
PY  - 2005///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Encyclopedia
KW  - Marketing
ER  -