TY  - BOOK
AU  - CHRISTOPHER, Martin, PAYNE, Adrian and BALLANTYNE, David
TI  - Relationship Marketing: Bringing Quality, Customer Service and Marketing Together 
SN  - 0750609788
AV  - HF415.C45 
PY  - 1993///
CY  - London
PB  - Butterworth Heinemann
KW  - Commerce
ER  -