ANDERSON, Carol H. and VINCZE, Julian W. <br/><br/>
Strategic Marketing Management: Meeting the Global Marketing Challenge  

 - New York  Houghton Mifflin  2000 
 - vii,; 475p. 
<br/><br/><label>ISBN: </label>039587050X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>LC Class. No.: </label>HF5415.13.A53