TY  - BOOK
AU  - ANDERSON, Carol H. and VINCZE, Julian W.
TI  - Strategic Marketing Management: Meeting the Global Marketing Challenge 
SN  - 039587050X
AV  - HF5415.13.A53 
PY  - 2000///
CY  - New York
PB  - Houghton Mifflin
KW  - Commerce
ER  -