TY  - BOOK
AU  - MENTZER, John T. and MOON, Mark A.
TI  - Sales Forecasting Management: A Demand Management Approach
SN  - 14412905710
AV  - HF5415.2 .M46 
PY  - 2005///
CY  - London
PB  - Sage Publications
KW  - Management
ER  -