ARMSTRONG, Gary and KOTLER, Philip <br/><br/>
Marketing 

 - 5th ed. 
 - United Kingdom  Prentice Hall  2000 
 - vii,; 575p. 
<br/><br/><label>ISBN: </label>013012771x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415. A76