KOTLER,Philip and Paul Bloom <br/><br/>
Marketing Professional Services, 

 - second edition 
 - USA  Prentice Hall  2002 
 - ix;422p 
<br/><br/><label>ISBN: </label>073520179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD80.38.A1K.67