FERREL, O.C et al <br/><br/>
Marketting Strategy 

 - 4th ed 
 - Australia  Thomson  2008 
 - xxii; 717p 
<br/><br/><label>ISBN: </label>9780324544268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markettng
<br/><br/><label>LC Class. No.: </label>HF5415.F.47