WILLIAMS, O. Bearden et al <br/><br/>
Marketing: Principles and perspective 

 - 5th ed 
 - New York  McGraw Hill  2007 
 - xi; 588p 
<br/><br/><label>ISBN: </label>9780071105859 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketting
<br/><br/><label>LC Class. No.: </label>HF5415.1B.4155