KOTLER, Philip <br/><br/>
Principles of Marketing 

 - 12th ed 
 - upper saddle River  Pearson  208 
 - xxxv; 1020p 
<br/><br/><label>ISBN: </label>9780273711568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>LC Class. No.: </label>HF5415.K.6314