BARKER, Michael  <br/><br/>
Marketing Strategy and management  

 - Third Edition 
 - London  Macmillian Press Ltd  2000 
 - vii,; 542p. 
<br/><br/><label>ISBN: </label>0333748565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.B35