ZIKMUND,William G. and Babin Barry J <br/><br/>
Essentials of Marketing Research 

 - Third Edition 
 - Australia  South Western  2007 
 - xvii,; 414p. 
<br/><br/><label>ISBN: </label>9780324548273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>LC Class. No.: </label>HF5415.2.Z537