ZIKMUND, William G. and BOBIN, Barry J. <br/><br/>
Exploring Marketing Research 

 - Tenth Edition 
 - Australia  South-Western Cengage Learning  2010 
 - xxii,; 714p. 
<br/><br/><label>ISBN: </label>978032459761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research- Case Studies
<br/><br/><label>LC Class. No.: </label>HF5415.2.Z53