JEFKINS, Frank <br/><br/>
Modern Marketing  

 - Second Edition  
 - London  Pitman Publishing   1989  
 - x,; 294p. 
<br/><br/><label>ISBN: </label>0712114181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>LC Class. No.: </label>HF5415.J44