KERIN, Roger A. and PETERSON, Robert A. <br/><br/>
Strategic Marketing Problems  Cases and Comments 

 - 11th ed.- 
 - New Jesery  Pearson Education  2007 
 - vii,;722p. 
<br/><br/><label>ISBN: </label>0131871528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 K47