SIMKIN, Dibb and FERRELL, Pride <br/><br/>
Marketing  Concepts and Strategies 

 - 4th ed.- 
 - Boston  Houghton Mifflin  2001 
 - xx,; 876p. 
<br/><br/><label>ISBN: </label>0395962447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Maketing
<br/><br/><label>LC Class. No.: </label>HF5415.D53