TY  - BOOK
AU  - SIMKIN, Dibb and FERRELL, Pride
TI  - Marketing: Concepts and Strategies
SN  - 0395962447
AV  - HF5415.D53 
PY  - 2001///
CY  - Boston
PB  - Houghton Mifflin
KW  - Maketing
ER  -