DRUMMONO, Graeme, ENSOR, John and ASHFORD, Ruth <br/><br/>
Strategic Marketing  Planning and Control 

 - @nd Ed.- 
 - Oxford  Butterworth-Heinemann  2001 
 - xvi,;306p. 
<br/><br/><label>ISBN: </label>0750652365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13 D78