TY  - BOOK
AU  - DRUMMONO, Graeme, ENSOR, John and ASHFORD, Ruth
TI  - Strategic Marketing: Planning and Control
SN  - 0750652365
AV  - HF5415.13 D78 
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
ER  -