MEEK, Helen et al <br/><br/>
The Official CIM Course Book  Managing Marketing Performance 2004-2005 

 - Oxford  Elsevier Butterworth- Heinemann  2005 
 - xi.; 380p. 
<br/><br/><label>ISBN: </label>0750662816 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13.M44