TY  - BOOK
AU  - MEEK, Helen et al
TI  - The Official CIM Course Book: Managing Marketing Performance 2004-2005
SN  - 0750662816
AV  - HF5415.13.M44 
PY  - 2005///
CY  - Oxford
PB  - Elsevier Butterworth- Heinemann
KW  - Marketing
ER  -