GUILTINAN, Joseph P. and PAUL, Gordon W <br/><br/>
Marketing Management  Strategies and Programs 

 - 5th Ed. 
 - New York  Mcgraw-Hill inc  1994 
 - xvi,;479p. 
<br/><br/><label>ISBN: </label>0070489718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13.G85