TY  - BOOK
AU  - GUILTINAN, Joseph P. and PAUL, Gordon W
TI  - Marketing Management: Strategies and Programs
SN  - 0070489718
AV  - HF5415.13.G85 
PY  - 1994///
CY  - New York
PB  - Mcgraw-Hill inc
KW  - Marketing
KW  - Management
ER  -