TY  - BOOK
AU  - FARRIS, Paul W. et al
TI  - Marketing Metrics: 50+ Metrics Every Executive Should Master
SN  - 0131873709
AV  - HF5415.2.F37 
PY  - 2006///
CY  - new Jersey 
PB  - Wharton School Publishing
KW  - Marketing
ER  -